2. Think Process, Not Product.

“A lot of people are so used to just seeing the outcome of work. They never see the side of the work you go through to produce the outcome.”
—Michael Jackson

Traditionally, we’ve been trained to regard the creative process as something that should be kept to ourselves. We’re supposed to toil in secrecy, keeping our ideas and our work under lock and key, waiting until we have a magnificent product to show before we try to connect with others.

But human beings are interested in other human beings and what other human beings do. By sharing our process, we allow for the possibility of people having an ongoing connection with us and our work, which helps us move more of our product.

Show Your Work!

By: Austin Kleon

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