5. Tell Good Stories.

“You got to make your case.”
—Kanye West

Artists love to trot out the tired line, “My work speaks for itself,” but the truth is, our work doesn’t speak for itself. Human beings want to know where things came from, how they were made, and who made them. The stories you tell about the work you do have a huge effect on how people feel and what they understand about your work, and how people feel and what they understand about your work effects how they value it.

You should be able to explain your work to a kindergartner, a senior citizen, and everybody in between. Everybody loves a good story, but good storytelling doesn’t come easy to everybody. It’s a skill that takes a lifetime to master. So study the great stories and then go find some of your own. Your stories will get better the more you tell them.

Show Your Work!

By: Austin Kleon

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3. Share Something Small, Every Day.

“Put yourself, and your work, out there every day, and you’ll start meeting some amazing people.”
—Bobby Solomon

Once a day, after you’ve done your day’s work, find one little piece of your process that you can share. Where you are in your process will determine what that piece is. If you’re in the very early stages, share your influences and what’s inspiring you. If you’re in the middle of executing a project, write about your methods or share works in progress. If you’ve just completed a project, show the final product, share scraps from the cutting-room floor, or write about what you learned.

Don’t say you don’t have enough time. We’re all busy, but we all get 24 hours a day. People often ask me, “How do you find the time?” And I answer, “I look for it.” You might have to miss an episode of your favorite TV show, you might have to miss an hour of sleep, but you can find the time if you look for it.

Show Your Work!

By: Austin Kleon

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48 Laws Of Power: Law #45 Preach The Need For Change, But Never Reform Too Much At Once

Law 45: Preach the need for change, but never reform too much at once

  •      Everyone wants change but too much is traumatic
  •      When new to power show you respect old ways
  •      Make change feel like a gentle improvement on the past

Don’t expect that reinventing yourself will happen effortlessly like flipping a light switch. Take baby steps. One day at a time. Attempt managable changes and observe the results. If you fail, try again. Learn from your mistakes. Build on your successes. This is not to say radical change is impossible. Only that gradual improvement is more likely to succeed and failures will be less traumatic. Swallowing the Red Pill is already a huge paradigm shift, and challenges will come to you unbidden: life, death, marriage, divorce.

So, look at your life as a work in progress. Have attainable goals that lead to big milestones. Whether your need is to eat healthier, or lift more in the gym, or overcome an addicition, or manage your money. Whatever it is, small improvements will add up to big changes in the future. Patience, perseverance, and consistency are your watchwords. Eschew instant gratification culture. Avoid immediate rewards with delayed payment. True self-improvement doesn’t happen all at once, and it doesn’t happen overnight. Anyone who tells you differently is selling you a bill of goods.

SUR

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48 Laws Of Power: Law #44 Disarm & Infuriate With The Mirror Effect

Law 44: Disarm and infuriate with the mirror effect

  •      When you mirror exactly what your enemies do, they cannot figure out your strategy
  •      The mirror effect mocks and humiliates them, making them overreact
  •      Hold a mirror to their psyches and you’ll seduce them and they’ll think they share your values
  •      Mirror their actions and they learn lessons

I always felt this law kind of overlapped a lot with the other laws. At least in the way I interpreted it. I figured the law means to mirror what others are currently saying/doing so that they feel that you are “one of the group.” Other laws that touch on this include:

  • Pose as a friend, work as a spy
  • Think as you like, but behave like others
  • Never outshine the master
  • Always say less than necessary

The other way I’ve heard this law interpreted is to “mirror” your opponent to mock them. Obviously this causes them to get angry and lose frame. A powerful way to discredit your opponent.

SUR

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48 Laws Of Power: Law #43 Work On The Hearts & Minds Of Others

Law 43: Work on the hearts and minds of others

  •      Coercion will work against you
  •      Seduce others into wanting to move in your direction
  •      Seduce others by operating on their individual psychologies and weaknesses
  •      Soften them by working their emotions and what they fear
  •      Ignore the hearts and minds and they will grow to hate you

Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.

A way to do this is just to listen. Sit with others and get them to open up with you. Don’t be a conversational narcissist. All humans struggle with this because when we hear someone mention they like Disney land or sports cars or yoga. We run it through our own filter, “what do I know about yoga.” Then we steer the conversation towards ourselves. Instead of doing this run the conversation through a filter of the other persons, emotions, motivations and character traits. Example:

Girl: “I love yoga”

Guy: “Awesome, you must be dedicated to learn all those different moves.”

Girl: “I went to Disney land with my niece last week and had a blast:

Guy: “I bet your niece really had fun with you and made you feel like a great aunt. That’s generous of you to take time out of your week to do that.”

SUR

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48 Laws Of Power: Law #40 Despise The Free Lunch

Law 40: Despise the free lunch

  •      What’s offered for free in dangerous
  •      Pay your own way to avoid guilt and gratitude
  •      No cutting corners with excellence
  •      Be lavish with your money, keep it circulating
  •      Generosity is a sign and magnet for power

When you receive something for free from someone, you are inherently indebted to that person. That person then has power over you and you can be sure that person will capitalize on their investment in the future.

A successful man is one with power and influence over many. Have people do small favors for you in order to increase comfort with you. If you can afford it, when you go out with a friend offer to buy them lunch or a drink if you’re at a bar–not often enough for them to take you for granted, but as a means to get them to “owe you one.”

This is probably one of the best laws to follow if your aim is to be independent.

SUR

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48 Laws of Power: Law #35 Master The Art of Timing

Law 35: Master the art of timing

  •      Never seem in a hurry, always seem patient
  •      Sniff out the spirit of the times, find the trends that’ll give you power
  •      Learn to stand back when not ready, and then strike

First, BUY A WATCH. Yes, even in the 21st century when we all have phones in our pockets a watch is still a valuable tool. Having the exact time in your field of vision at almost all times is crucial when it comes to timing. It wasn’t until I started wearing a watch and keeping track of my time that I realized I was always in a hurry when I had no need to be. I always like to arrive early to places (if you are on time, you are late) and I always felt in a hurry, but I started to actually use time to my advantage.

Next, you have to let time work for you. Know that THE TIME WILL PASS ANYWAY. If you are choosing to waste your time looking at cats on youtube or whatever, just realize that time is going to pass no matter what. Take the time to think if that is how you want to be spending your time. Sure it is, you don’t have to do things til later right? Wrong. YOU CAN DO THEM NOW. Time now is the same as time later. A second is a second, an hour is an hour. Don’t waste them when you can use them.

Lastly, you will never be seen as hurried, if you are already done. If you get on top of problems IMMEDIATELY you will be in complete control of your time. Don’t be the person working on things, that process can take as long as you let it. You want to be the person already done. Do it early, do it right, do it once. This also makes it so you don’t have the weight of all these deadlines or works in progress to complete.

Timing is Crucial!!

SUR

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48 Laws of Power: Law #34 Be Royal in Your Own Fashion: Act Like A King to Be Treated Like One

Law 34: Be royal in your own fashion: act like a king to be treated like one

  •      The way you carry yourself determines how you’re treated
  •      Appearing vulgar or common will make people disrespect you
  •      Kings respect themselves and inspire the same in others
  •      By acting confident you make yourself destined to wear a crown

This law ties in well with the one about arguing with people. What is seen is always far more potent than what is heard. You can go on and on to someone about this, that and the other thing: the things you do to improve yourself, know how on any topic, etc. They will never receive the message as fully as when they see you killing it yourself.

Walk into a room with dominant body language and a grounded mental state and anything you do thereafter will be seen in the frame of a king amongst his subjects, something you could never convince someone of in words.

Assume the sale. Lack of a red light is is your green light. Every 8/10 and above desperately wants you. This has to be the reality you bring her into. Hot girls will walk right past you on the sidewalk and not even look in your direction. It’s all on you to stop her. Natural selection literally rules out the men who are too scared to lead, too timid to escalate, too afraid to approach. Women are betas. They will not steer your ship, they will find someone who knows how to be a captian.

“You know what a Queen is? She’s the Kings bitch.” -Patrice O’Neal

SUR

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48 Laws of Power: Law #26 Keep Your Hands Clean

Law 26: Keep your hands clean

  •      Never appear soiled by mistakes
  •      Use others as scapegoats to disguise your involvement

The goal of this law is to prioritize your image. Be cognizant of your actions because every step you take affects your personal brand. Impulsive personalities usually have a terrible image. Meticulous individuals are usually deemed to have a spotless appearance by others.

This is why one of my career goals is to have a personal assistant in some capacity. Besides making your life easier and doing the mindless work, you are essentially paying them to be your cat’s paw, to reject requests/hurt feelings on your behalf and thus displace negative emotions away from you.

SUR

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48 Laws of Power: Law #24 Play the Perfect Courtier

Law 24: Play the perfect courtier

  •      Master the art of indirection
  •      Assert power gracefully

Think about your past managers and bosses. Which ones did you work hardest for? I’m betting they were not the ones who were constantly belittleing you or telling you what to do in an agressive manner. You probably worked hardest for the ones who treated you with respect and shared a few jokes now and again.

Now think about the people who have worked under you. Did you like the knowitalls who acted like they knew better than you? When around people working for you, don’t take credit for things that go well. Give them the credit even if it was you who made the difference. This sends the message to your people that you are fully aware that it is they who carry out the tasks and are dependent on them doing it right. This will help make them feel appreciated. People are much more likely to work hard if they feel their work is appreciated.

Make people WANT to help you out. That will always produce the best results.

SUR

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