48 Laws Of Power: Law #42 Strike The Shepherd & The Sheep Will Scatter

Law 42: Strike the shepherd and the sheep will scatter

  •      Trouble can be traced to a single individual
  •      These people will influence others
  •      Do not negotiate but banish them
  •      Strike at the source of the trouble

Trouble can often be traced to a single strong individual – the stirrer, the arrogant underling, the poisoned of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them – they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of the trouble and the sheep will scatter.

What can we learn from this law?

  • Within any group, trouble can be traced to a single source, the unhappy, chronically unsatisfied one who stirs up dissension and infects the group. Recognize troublemakers by their complaining nature. Separate him from the group.

Remove toxic people from your life.

  • In every group power is concentrated in the hands of one or two people. Human nature shows people will orbit around a single strong personality.

Most of the people are sheeps, waiting for their shepherd to lead them down the path.

SUR

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48 Laws Of Power: Law #40 Despise The Free Lunch

Law 40: Despise the free lunch

  •      What’s offered for free in dangerous
  •      Pay your own way to avoid guilt and gratitude
  •      No cutting corners with excellence
  •      Be lavish with your money, keep it circulating
  •      Generosity is a sign and magnet for power

When you receive something for free from someone, you are inherently indebted to that person. That person then has power over you and you can be sure that person will capitalize on their investment in the future.

A successful man is one with power and influence over many. Have people do small favors for you in order to increase comfort with you. If you can afford it, when you go out with a friend offer to buy them lunch or a drink if you’re at a bar–not often enough for them to take you for granted, but as a means to get them to “owe you one.”

This is probably one of the best laws to follow if your aim is to be independent.

SUR

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48 Laws of Power: Law #34 Be Royal in Your Own Fashion: Act Like A King to Be Treated Like One

Law 34: Be royal in your own fashion: act like a king to be treated like one

  •      The way you carry yourself determines how you’re treated
  •      Appearing vulgar or common will make people disrespect you
  •      Kings respect themselves and inspire the same in others
  •      By acting confident you make yourself destined to wear a crown

This law ties in well with the one about arguing with people. What is seen is always far more potent than what is heard. You can go on and on to someone about this, that and the other thing: the things you do to improve yourself, know how on any topic, etc. They will never receive the message as fully as when they see you killing it yourself.

Walk into a room with dominant body language and a grounded mental state and anything you do thereafter will be seen in the frame of a king amongst his subjects, something you could never convince someone of in words.

Assume the sale. Lack of a red light is is your green light. Every 8/10 and above desperately wants you. This has to be the reality you bring her into. Hot girls will walk right past you on the sidewalk and not even look in your direction. It’s all on you to stop her. Natural selection literally rules out the men who are too scared to lead, too timid to escalate, too afraid to approach. Women are betas. They will not steer your ship, they will find someone who knows how to be a captian.

“You know what a Queen is? She’s the Kings bitch.” -Patrice O’Neal

SUR

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48 Laws of Power: Law #32 Play To People’s Fantasies

Law 32: Play to people’s fantasies

  •      The truth is unpleasant, avoid it
  •      People that manufacture romance are like oases in the desert
  •      There’s great power in tapping into people’s fantasies

I love this one. People will believe what they prefer to believe over anything else. Spin the illusion of grandeur and you will be treated accordingly. Men treat men the way they perceive others treat them. Watch any nobility or truly powerful man move through a crowded room. There’s a reason UN representatives are always trying to be the last one to enter a room.

SUR

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48 Laws of Power: Law #31 Control The Opinions: Get Others to Play With The Cards You Deal

Law 31: Control the opinions: get others to play with the cards you deal

  •      The best deceptions seem to give the other person a choice
  •      Give options so no matter their choice, you win

From the book!

Once upon a time there was a king of Armenia, who, being of a curious turn of mind and in need of some new diversion, sent his heralds throughout the land to make the following proclamation: “Hear this! Whatever man among you can prove himself the most outrageous liar in Armenia shall receive an apple made of pure gold from the hands of His Majesty the King!” People began to swarm to the palace from every town and hamlet in the country, people of all ranks and conditions, princes, merchants, farmers, priests, rich and poor, tall and short, fat and thin. There was no lack of liars in the land, and each one told his tale to the king. A ruler, however, has heard practically every sort of lie, and none of those now told him convinced the king that he had listened to the best of them. The king was beginning to grow tired of his new sport and was thinking of calling the whole contest off without declaring a winner, when there appeared before him a poor, ragged man, carrying a large earthenware pitcher under his arm. “What can I do for you?” asked His Majesty. “Sire!” said the poor man, slightly bewildered “Surely you remember? You owe me a pot of gold, and I have come to collect it.” “You are a pet feet liar, sir!’ exclaimed the king ”I owe you no money’” ”A perfect liar, am I?” said the poor man. ”Then give me the golden apple!” The king, realizing that the man was Irving to trick him. started to hedge. ”No. no! You are not a liar!” ”Then give me the pot of gold you owe me. sire.” said the man. The king saw the dilemma, He handed over the golden apple.

SUR

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48 Laws of Power: Law #30 Make Your Accomplishments Seem Effortless

Law 30: Make your accomplishments seem effortless

  •      Conceal the clever tricks
  •      Make your success seem natural
  •      Do not reveal how hard you work
  •      Teach no one your tricks

I know people who post 5 “gym status updates” a week but they are fat and unattractive. They want people to know they are going to the gym because it’s all about the validation. By contrast I run and lift a few times a week but I never ever tell anyone about it. Women want to believe they are with a naturally strong, masculine man. They don’t want to know that you used to be a skinny-fat social retard. They want the finished product. The more “natural” it seems the higher value you have as a result. They don’t care about your struggle and even admitting that you struggled is a sign that you are less fit. Staying tight lipped about your efforts is the best way to appear effortless.

I think the same thing applies to women. She should remain fit, attractive, dress in a cute style, and wear an appropriate level of makeup that accentuates her feminine features. If she does these things but complains that it took her an hour to get ready and it’s really hard for her to stick to her yoga routine and diet because she prefers watching TV and eating cake I am getting a big red flag that her femininity isn’t natural, isn’t effortless, and therefore it may one day go away. Women don’t want a “temporary” alpha any more than men want a “temporary” feminine woman. Stay quiet about your efforts to improve and make yourself attractive and successful.

SUR

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48 Laws of Power: Law #28 Enter Action With Boldness

Law 28: Enter action with boldness

  •      If you’re unsure then don’t do it
  •      Timidity is dangerous
  •      Any mistakes your commit through audacity are easily corrected with more audacity
  •      Everyone admires boldness, no one honors the timid

Lions Circle the Hesitant Prey. People have a sixth sense for the weaknesses of others. If, in a first encounter, you demonstrate your willingness to compromise, back down, and retreat, you bring out the lion even in people who are not necessarily bloodthirsty. Everything depends on perception, and once you are seen as the kind of person who quickly goes on the defensive, who is willing to negotiate and be amenable, you will be pushed around without mercy.

Boldness Strikes Fear; Fear Creates Authority. The bold move makes you seem larger and more powerful than you are. If it comes suddenly, with the stealth and swiftness of a snake, it inspires that much more fear. By intimidating with a bold move, you establish a precedent: in every subsequent encounter, people will be on the defensive, in terror of your next strike.

Reluctance and indecision make you seem passive, boldness makes you seem assertive and dominant. Do not be recklessly bold, you may weaken your position, be calculated in your boldness. If you’re caught by surprise, suppress the sensation of distress, think quickly and clearly and react with emphatic precision.

It is better not to move at all than it is to make your move with reticence. The whole “go hard or go home” motto touches upon this.

SUR

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48 Laws of Power: Law #27 Play On People’s Need To Believe To Create A Cultlike Following

Law 27: Play on people’s need to believe to create a cultlike following

  •      People want to believe in something
  •      Become the focal point of this and offer them a cause, a new faith
  •      Keep your words vague but full of promise
  •      Emphasize enthusiasm over rationality
  •      Give your new disciples rituals to perform and ask them to make sacrifices

Not sure if this “law” applies to individual interactions as much, but for business/entrepreneurship it’s very powerful.

I think the best examples of those above are how someone rebranded age-old things and made billions based on people’s vanity and wish to be a part of a group:

  • Exercise. You can do it alone. You can do it outside. It’s an ancient activity. Yet Crossfit makes you pay $250 a month for someone to tell you how to workout and you can’t do your own workout. You wear knee high socks, a headband, only drink from an Herbal Life water bottle, and do kipping pullups. Crossfit doesn’t sell exercise; they sell peer approval.
  • Coffee. Back in the day, only old people drank coffee. The only time you saw coffee was in one of these types of machines. There was normal and decaf only. There was no such thing as ice coffee. Starbucks took something old and rebranded it. They aren’t selling coffee; they’re selling an experience (associating with other economically able people in a leisure activity).
  • Instagram. Long ago, you shared photos with the people in your life. Instagram allowed people to create their own mini cultlike following by letting people share photos with others who don’t know them. What they are selling is “envy”.

SUR

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48 Laws of Power: Law #23 Concentrate Your Forces

Law 23: Concentrate your forces

  •      Intensity defeats extensity every time
  •      Find a fat cow that’ll give you milk for a long time

At first glance this law seems mainly applicable to business. The Paretto principle does not only concern women. Just like 80% of women fuck 20% of men, 80% of your business (and revenue) will come from 20% of your clients.

Example: During the Gamergate scandal, Intel pulled ads from Gamasutra and I believe other websites as well. Rather than trying to appease the mainstream majority, they appealed to the small percentage of gamers (mainly men) who are actually buying their products. And once the scandal blew over, they reinstated their ads.

However, I think this law really shines when it is applied to our personal endeavors. Many people advocate both expanding your hobbies and interests and pursuing multiple women, but even while you are in both those spheres simultaneously they require very different approaches. To master a new skill, it requires 10000 hours of practice. It requires fortitude and dilligence, especially in the face of setbacks and difficulties. With women, you need an abundance mentality and the ability to next them and move on for a multitude of reasons.

Unfortunately, men tend to mix up those mindsets. You have guys pouring time, effort, energy, and commitment into unworthy and ungrateful women when they should be walking away. On the other hand you have men moving from hobby to hobby like butterflies flitting between flowers, dropping an interest the second it gets difficult, boring, or even too expensive (lack of willingness to pay stemming from aversion to commitment).

It’s very easy to fall into the trap of becoming a “jack of all trades, master of none”. You have men who can code a little, cook a little, know a few words in another language, and have an okay body, but ultimately are useless in every aspect. They can’t build a website or app. Their chicken is dry. They’d be lost in a foreign country. They can’t drop those last pounds.

They lack the diligence or attention span to commit to a single interest long enough to gain benefit. They’re in it for the novelty and misplaced pride, sticking around just enough that they can add the latest hobby to their “collection” of skills.

Now don’t get me wrong, jack of all trades in general is more enjoyable than master of one. It opens up many more opportunities. You don’t need to become an expert on French literature to reap the benefits. My point is that a few weeks on Duolingo doesn’t cut it.

However, in terms of making money, you need to demonstrate value, prestige, and specialization. Keep digging that mine.

SUR

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48 Laws of Power: Law #22 Use The Surrender Tactic: Transform Weakness Into Power

Law 22: Use the surrender tactic: transform weakness into power

  •      When you’re weaker, never fight just for honor but surrender
  •      Do not give them the satisfaction to win, surrender
  •      Turn the other cheek to infuriate them

The idea here is to pick your battles, like several of the other laws. If you know you’re dealing with a stronger opponent that 99/100 times will beat you on whatever battlefield you’re fighting on, a lost battle doesn’t mean the war is over. Surrender, observe, train, get better, and strike when you’re more capable and ready.

Flipside: If you’re dealing with a weaker opponent that has everything to gain whilst you have everything to lose , then on the off chance they show you up/win it’s better not to give them the opportunity to siphon your power. Taking unnecessary risks out of ego is the worst thing a Machiavellian can do, don’t entertain an upstart just because they’ve called you a name or lashed out at your ego. Show self-restraint. “Lions care not for the opinions of sheep.” You can only control others when first you learn to master yourself. It is better to ignore upstarts and let your following do the dirty work for you rather than lay into your challengers yourself. Remember the law – keep your hands clean.

SUR

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