48 Laws of Power: Law #28 Enter Action With Boldness

Law 28: Enter action with boldness

  •      If you’re unsure then don’t do it
  •      Timidity is dangerous
  •      Any mistakes your commit through audacity are easily corrected with more audacity
  •      Everyone admires boldness, no one honors the timid

Lions Circle the Hesitant Prey. People have a sixth sense for the weaknesses of others. If, in a first encounter, you demonstrate your willingness to compromise, back down, and retreat, you bring out the lion even in people who are not necessarily bloodthirsty. Everything depends on perception, and once you are seen as the kind of person who quickly goes on the defensive, who is willing to negotiate and be amenable, you will be pushed around without mercy.

Boldness Strikes Fear; Fear Creates Authority. The bold move makes you seem larger and more powerful than you are. If it comes suddenly, with the stealth and swiftness of a snake, it inspires that much more fear. By intimidating with a bold move, you establish a precedent: in every subsequent encounter, people will be on the defensive, in terror of your next strike.

Reluctance and indecision make you seem passive, boldness makes you seem assertive and dominant. Do not be recklessly bold, you may weaken your position, be calculated in your boldness. If you’re caught by surprise, suppress the sensation of distress, think quickly and clearly and react with emphatic precision.

It is better not to move at all than it is to make your move with reticence. The whole “go hard or go home” motto touches upon this.


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