Law 13: When asking for help, appeal to people’s self-interest, never to their mercy
- Do not remind people of past deeds.
- Find something that will benefit them and emphasize it out of proportion.
I wouldn’t say I disagree with this law, instead I have a different method.
As the God of Networking outlines in Never Eat Alone the key to getting what you want from your contacts is… GENEROSITY.
There is a law(forgot the name) that when you do something for people, when they return the favor they will be compelled to do something bigger. Think about it guys, if you go out with a new acquaintance and he pays for the drinks, the next time you go out it feels somewhat improper if you just paid for the drinks again, so you are compelled to do something more e.g. buy him/her a lunch.
So now you know you have to give in order to get.
With regards to gifts, it’s not about the money, it’s about the experience.
Sure expensive liquor and a fancy lunch are impressive, but top execs get that all the time. So in order to stand out, you gift them a good experience, a good feeling.
- I remember in a podcast how Noah Kagan(entrepreneur) got together with one of senior people in Reddit. He found out the guy was an avid runner, got him a nice pair of running shoes and a year-long subscription to a runner’s magazine. The guy didn’t care about the shoes or the magazine, but the fact that Noah took the time to know him, impressed him. He got $20,000 worth of advertising space on Reddit for $1,000 in return!
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